Cookie Notice
Last Updated: 28 April 2026
This notice explains the cookies and similar technologies used on potentialisation.com. It is part of, and should be read alongside, our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are used to make the site work, remember your preferences, and help the operator understand how the site is being used. Some cookies are set by us; others are set by third-party services we use.
2. Strictly necessary cookies
These cookies are essential to deliver a service you have requested. Under UK and EU law, they do not require your consent. On the public potentialisation.com website we use the following:
| Cookie / technology | Purpose | Lifetime |
|---|---|---|
Session cookie (set when you sign up or sign in to the related app at app.potentialisation.com) | Keeps you signed in for the duration of your session so you can use the service you have requested. | Session |
| CSRF / security tokens | Protect against cross-site request forgery and other security threats during sign-in and form submissions. | Session |
The public marketing pages on this domain do not by themselves set session cookies. These cookies are set only when you actively register or sign in.
3. Analytics — Google Analytics 4
We use Google Analytics 4 (GA4) to understand how visitors find and use our website. GA4 is configured with Google Consent Mode v2, with the following behaviour:
- If you visit from the UK, EU/EEA, or Switzerland: GA4 runs in cookieless mode. We do not set the
_ga,_gidor any other Google Analytics cookies on your device. Google receives a small amount of cookieless data (page URL, page title, country, device type, referrer) which it uses to produce statistical estimates of traffic. We have configured this so you do not need to make any consent choice — no analytics cookies are set in any case. - If you visit from outside those regions: GA4 sets standard analytics cookies on your device (
_ga,_ga_<container>, typically lasting up to two years) so that Google can recognise returning visits. This data is shared with Google in line with Google's privacy policy.
We do not use Google Analytics for advertising or remarketing. We do not share your personal data with advertisers.
4. Cookies we do not use
We do not use:
- Advertising or remarketing cookies
- Social-media tracking pixels (Facebook, LinkedIn, etc.)
- Session-replay or heatmap tools
- Cross-site tracking cookies
If this changes in the future, we will update this notice and, where required by law, ask for your consent before any non-essential cookies are set.
5. Third-party services on linked pages
When you proceed to take an assessment or make a payment, you may be served pages that load Stripe (for secure payment) or other third-party services. Those services set their own cookies, which Stripe and similar providers describe as strictly necessary for fraud prevention and authentication. See Stripe's privacy policy for details.
6. How to control cookies in your browser
You can control or delete cookies at any time through your browser settings. Most browsers also let you block all cookies, block third-party cookies, or be notified before a cookie is set. The following links explain how:
Disabling cookies will not stop you from using the public marketing pages, but will affect functions on connected services such as sign-in.
7. Changes to this notice
We may update this Cookie Notice from time to time to reflect changes to our practices, the technologies we use, or the law. The "Last Updated" date at the top of this page tells you when it was last revised.
8. Contact
Questions about cookies or our use of analytics? Email us at accounts@potentialisation.com.